Ecommerce Development.
Stores Built to Rank, Convert and Scale.
We build Shopify and WooCommerce stores that do two things most ecommerce sites fail to do simultaneously: rank on Google and convert the traffic they get. Performance, SEO and checkout optimisation are built in from day one.
Ecommerce by the Numbers
Ecommerce Stores That Rank and Sell, Not Just Look Good
Most ecommerce agencies are good at design. Some are good at SEO. Very few think about both together from the start. The result is stores that look great but sit on page three, or stores that rank but have a checkout flow that loses customers at the last step.
We build stores where product pages are optimised for search intent, category architecture supports crawlability, site speed meets Google’s performance benchmarks and the checkout removes every unnecessary barrier between a customer and a completed order.
Every store we build includes ecommerce SEO, Core Web Vitals optimisation and structured data for product rich results. These are not add-ons. They are part of every project.
Product Page SEO Built In
Every product page is structured for search. Clean URLs, proper heading hierarchy, schema markup for rich results, optimised meta titles and descriptions and internal linking that distributes authority across the catalogue.
Checkout Optimisation
We design checkout flows that remove friction. Guest checkout, minimal form fields, clear progress indicators, multiple payment options and mobile-optimised input fields. Every step is reviewed against conversion data.
Category Architecture That Scales
A flat, logical category structure helps both users find products and search engines understand your catalogue. We plan category architecture before building so the store can grow without needing a restructure later.
Every Part of an Ecommerce Build
From the first product to the final checkout confirmation. We cover the full scope of a professional ecommerce build in one project.
Store Design and UX
Custom storefront design built around how your customers shop. Homepage, collection pages, product pages, cart and checkout all designed as a connected experience, not individual templates dropped together.
Product and Category Setup
Product catalogue migration or setup, category architecture planning, product variants, inventory management and collections. We organise your catalogue in a structure that works for both users and search engines.
Payment and Checkout
Payment gateway integration, guest checkout configuration, abandoned cart recovery, order confirmation emails and post-purchase flows. We test the full checkout process across devices before launch.
Ecommerce SEO Setup
Product schema markup for rich results, clean URL structure, category page optimisation, XML sitemap for products and collections, canonical tags for variant pages and Google Merchant Center connection.
Performance Optimisation
Image compression at scale, lazy loading, CDN configuration, app and script auditing and Core Web Vitals compliance. Slow stores lose customers and rankings. We address performance before launch, not after.
Analytics and Tracking
Google Analytics 4 ecommerce tracking, Google Tag Manager setup, conversion tracking for purchases, add-to-cart events and checkout steps. You know exactly where customers are dropping off and why.
Shopify or WooCommerce. We Help You Choose the Right One.
Both platforms are capable of building a serious ecommerce business. The right choice depends on your product type, technical requirements, budget and how much control you want over your store’s code and infrastructure.
We work with both and will give you an honest recommendation based on your specific situation before we start any work. There is no right answer for everyone and we will not push you towards the platform that is easier for us to build on.
Shopify Hosted
Fully hosted, fast to launch and easy to manage. Best for businesses that want a reliable, low-maintenance platform with strong app support. Limited customisation compared to WooCommerce but excellent out-of-the-box performance and security.
WooCommerce Self-Hosted
Built on WordPress. Full control over code, design and functionality. Best for businesses with complex product configurations, custom workflows or existing WordPress sites. More flexibility, more responsibility for hosting and maintenance.
Shopify Plus Enterprise
For high-volume merchants needing advanced checkout customisation, multiple storefronts, dedicated support and higher API rate limits. We build and migrate to Shopify Plus for established businesses scaling internationally.
From Brief to Live Store
Every ecommerce project follows the same structured process. Platform selection happens in Step 1, not as an assumption before we start.
Discovery and Platform Selection
We scope the store, understand your product catalogue and make a platform recommendation with clear reasoning. Catalogue structure, payment requirements and integration needs all mapped before design begins.
Design and UX
Custom storefront design in Figma covering homepage, collection pages, product pages and checkout. You review and approve before development starts. Mobile experience gets as much attention as desktop.
Development and Setup
Store build, product catalogue setup, payment integration, SEO configuration, performance optimisation and analytics tracking. Full checkout testing across devices before you see the completed store.
Launch and Handover
Staging review, final testing, go-live and post-launch monitoring. Full handover with store management training so your team can add products, update content and manage orders from day one.
Ecommerce Store Deliverables
Standard deliverables on every ecommerce development project with Amigo Softtech.
Platform recommendation with written reasoning before any work begins
Custom storefront design for all key page types in Figma
Full product catalogue setup and category architecture
Payment gateway integration and checkout flow optimisation
Ecommerce SEO setup including product schema and Google Merchant Center
Core Web Vitals optimisation and performance audit
GA4 ecommerce tracking with purchase, cart and checkout step events
Store management training and 30 days post-launch support
Who This Is For
Ecommerce development is right for businesses that sell products online and need a store built for both search visibility and conversion.
Businesses launching their first online store and wanting it built correctly from the start rather than using a generic template
Established stores that are slow, ranking poorly or converting at a rate below industry benchmarks for their category
Retailers moving from a physical-only or marketplace-only model to a direct-to-consumer ecommerce channel
Businesses migrating from one platform to another and wanting to preserve their existing SEO value during the transition
Brands that have outgrown a DIY store built on a template and need a custom build that matches the quality of their products
Ecommerce Development Questions Answered
Straight answers about platforms, timelines, SEO and what to expect from an ecommerce build with us.
Book Free ConsultationReady to Build an Ecommerce Store That Actually Sells?
Book a free call. We will look at your product catalogue, talk through your platform options and give you an honest view of what a properly built store looks like for your business. No obligation.