Paid Social Campaigns.
Targeted Ads That Reach the Right People and Convert.
Paid social gives you precise control over who sees your message, when they see it and what they do next. We run paid campaigns on Meta, LinkedIn and other platforms that are optimised for actual business outcomes, not impressions.
Paid Social Performance
Precise Targeting. Measurable Results. Scalable When It Works.
Paid social is the only advertising channel where you can define your audience by job title, industry, income level, interests, life events, lookalike behaviours and purchase intent simultaneously. The targeting capability is unmatched. The challenge is using it correctly.
Most businesses waste paid social budget on three problems: audiences that are too broad, creative that does not match the audience’s mindset at that stage of the funnel and landing pages that are not built to convert the specific traffic the ad is driving.
We fix all three. Audience architecture, creative strategy and landing page alignment are treated as a single system, not separate tasks. That is what separates campaigns that scale from campaigns that burn budget.
Audience Architecture Drives Everything
Cold audiences, warm audiences and retargeting audiences all require different messages, different creative and different offers. We build full-funnel audience structures before writing a single ad. Targeting the wrong audience with the right creative still fails.
Creative Is the Primary Variable
On Meta especially, creative quality is the single biggest driver of campaign performance. Two campaigns with identical budgets and audiences but different creative will produce completely different results. We test creative systematically, not randomly.
The Landing Page Is Part of the Campaign
An ad that drives clicks to a generic page wastes the targeting investment entirely. We either build or review the landing page that ad traffic hits to ensure message match, speed and conversion path are all aligned with the campaign goal.
The Right Platform for Your Audience and Goal
Platform selection is a strategic decision, not a default. We recommend based on where your audience actually spends time and what campaign objective you are trying to achieve.
Meta (Facebook and Instagram)
The most powerful platform for B2C targeting. Massive audience scale, advanced interest and behavioural targeting, retargeting, lookalike audiences and full-funnel campaign types from awareness through to purchase. Best for ecommerce, lead generation and consumer brand building.
LinkedIn Ads
Unmatched professional targeting by job title, seniority, company size, industry and skills. Higher CPCs than Meta but significantly higher conversion rates for B2B offers. Lead generation forms, sponsored content, message ads and conversation ads.
YouTube Ads
Pre-roll, skippable and non-skippable video ads reaching audiences on the world’s second largest search engine. Best for brand awareness, product demonstration and reaching audiences with high purchase intent based on what they are searching for.
TikTok Ads
Fast-growing platform with strong reach among younger demographics. In-feed ads, TopView and branded content. Best for consumer brands with strong visual product appeal and the creative capacity to produce native-feeling short video content.
X (Twitter) Ads
Keyword targeting, follower lookalikes and promoted posts. Best for tech, finance, media and political brands targeting an engaged, news-aware audience. Smaller scale than Meta but highly relevant for specific professional niches.
Pinterest Ads
Shopping ads, promoted pins and idea ads. Uniquely high purchase intent compared to other social platforms. Best for home, fashion, food, beauty and lifestyle brands where discovery leads directly to purchase consideration.
Full-Funnel Campaign Management, Not Just Ad Buying
Running paid social is not just setting a budget and boosting posts. It requires audience architecture, creative production, ongoing optimisation and rigorous tracking. We handle all of it as a connected system.
Every campaign we manage has a clear attribution setup so you know exactly what each pound of ad spend is producing. No black-box reporting. You see cost per lead, cost per purchase and return on ad spend broken down by audience, creative and placement.
Audience Research and Segmentation
Cold audience targeting, custom audiences from your CRM or website visitors, lookalike audiences and full retargeting stack built before any campaign goes live.
Ad Creative Production
Static images, carousel ads, video scripts and copy for every ad variation. Creative is produced with the specific audience and funnel stage in mind, not repurposed from other channels.
Campaign Optimisation and Testing
Weekly bid adjustments, budget reallocation based on performance, creative testing and audience refinement. Campaigns improve continuously, not just at launch.
Reporting and Attribution
Clear monthly reports showing spend, reach, clicks, conversions, cost per result and ROAS by campaign. You know what is working, what is not and what the next month’s focus will be.
From Audit to Optimised Campaign
Every paid social engagement starts with understanding what you have tried before and why it did or did not work. No assumptions, no defaults.
Audit and Strategy
We audit existing campaigns if any exist, analyse your audience, competitors and offer and build a platform and funnel strategy. You approve the strategy before any budget is spent.
Audience Build and Creative
Audience segments built, pixel and tracking verified, ad creative produced and reviewed. Landing pages checked for alignment before any campaign goes live.
Launch and Test
Campaigns launched at controlled budget. Initial performance data gathered across audiences and creatives. Winning combinations identified in the first 2 weeks before scaling.
Optimise and Scale
Budget shifted to top-performing combinations. New creative tested against controls. Audience expanded with lookalikes. Monthly report delivered with full performance breakdown.
Paid Social Campaign Deliverables
Standard deliverables on every paid social campaign engagement.
Full campaign audit and competitor analysis before strategy is set
Audience segmentation including cold, warm and retargeting layers
Ad creative production: copy, static images and video scripts
Pixel setup, conversion event configuration and tracking verification
Campaign setup, launch and initial performance monitoring
Weekly optimisation including bids, budgets and creative rotation
Monthly performance report with spend, ROAS and cost per result by segment
Landing page review and alignment recommendations for all ad destinations
Who This Is For
Paid social campaigns are right for businesses that need to reach new audiences quickly and have a clear, measurable conversion goal.
Ecommerce businesses wanting to drive direct sales through Meta Shopping campaigns and retargeting sequences
B2B companies targeting specific job titles, industries or company sizes through LinkedIn Ads lead generation campaigns
Businesses currently running paid social themselves or with another agency and not seeing the returns the budget should produce
Brands launching a new product or entering a new market and needing rapid, targeted awareness among a defined audience
Businesses with strong organic social that want to amplify top-performing content with paid distribution to new audiences
Paid Social Campaign Questions Answered
Straight answers about budgets, platforms, results timelines and what to expect from a paid social engagement.
Book Free ConsultationPaid Social Budget Not Producing the Returns It Should?
Book a free campaign audit. We will look at your current setup, identify what is wasting budget and tell you exactly what a properly structured campaign would look like. No obligation.