Landing Page Design.
One Page. One Goal. Built to Convert.
A landing page is not a website. It has one job: turn a specific visitor into a specific action. We design landing pages around that single goal, removing everything that distracts and keeping everything that converts.
Why Landing Pages Work
Sending Ad Traffic to Your Homepage Is Losing You Money
When someone clicks a Google or Meta ad and lands on your homepage, they see your full navigation, multiple service options, a team section, a blog link and a footer. They have too many choices. Most of them leave without doing anything.
A landing page removes all of that. The visitor sees one headline, one offer and one action. There is no menu to click away into. No other services to explore. No reason not to convert except that the offer or the page is not good enough.
Every pound of ad spend sent to a homepage instead of a dedicated landing page is producing lower returns than it should. A single well-designed landing page typically pays for itself within the first week of a campaign running against it.
Message Match Matters
A landing page works when the headline matches what the ad promised. If someone clicks “Free SEO Audit” and lands on a page that says “Our Services”, the disconnect kills the conversion. We build pages that deliver exactly what the ad offered.
Speed Is a Conversion Factor
A landing page that takes 4 seconds to load loses a significant portion of visitors before they read a word. We build pages that load in under 2 seconds and score 90-plus on Google PageSpeed, because page speed directly affects conversion rate.
Mobile Is Where Most Clicks Land
More than half of PPC clicks happen on mobile. A landing page designed only for desktop is losing conversions on every mobile visitor. We design for mobile first and test on real devices before the page goes live.
Every Type of Landing Page
Different campaigns need different landing page structures. We build for the specific conversion goal of each campaign, not from a one-size-fits-all template.
Lead Generation Pages
Designed to capture contact details in exchange for a consultation, audit, quote or resource. Short form, clear value proposition and a single CTA. Typically used for service businesses and B2B campaigns.
Product Sales Pages
Long-form pages that build the case for a single product or offer. Benefits, social proof, objection handling, pricing and a clear buy button. Built for ecommerce campaigns where the purchase happens on the page.
Event and Webinar Pages
Registration pages for events, webinars, workshops and live sessions. Date, time, what attendees get and a registration form. Designed to remove the decision barrier between seeing the event and signing up for it.
Content and Lead Magnet Pages
Pages that offer a free resource, guide, checklist or tool in exchange for an email address. Used for top-of-funnel campaigns where the goal is building an audience rather than an immediate purchase.
PPC Campaign Pages
Dedicated pages matched to specific ad groups in Google or Meta campaigns. Different headline, offer and copy for each audience segment. Message match between ad and page is the biggest lever in PPC conversion rate.
A/B Test Variants
We build multiple variants of a landing page for split testing. Different headlines, CTAs, form lengths or hero sections. Letting data decide which version converts better rather than guessing.
The Elements That Separate Converting Pages From Expensive Ones
Most landing pages fail for the same reasons. A headline that does not match the ad, a form with too many fields, no social proof, a call to action that appears only once at the bottom or a page that loads slowly on mobile.
We address every one of these systematically. Every page we build goes through a conversion checklist before it goes live. Not as a final step, but as the foundation the design is built on.
Conversion-Focused Headline
The headline does one thing: confirm to the visitor that they are in the right place. It matches the ad that brought them here and immediately states the benefit or outcome.
Social Proof
Reviews, testimonials, client logos, case study results or trust badges placed at the right points in the page to handle objections before the visitor raises them.
Minimal Form Design
Every additional form field reduces conversion rate. We keep forms to the minimum fields needed to qualify the lead. Name and phone or name and email in most cases, with more only when the business genuinely needs it.
Mobile-First Design
Designed for mobile screens first, then adapted for desktop. Tap-friendly buttons, readable font sizes, forms that work with mobile keyboards and a layout that does not require horizontal scrolling.
Sub-2 Second Load Time
Every image compressed, no unnecessary scripts, no render-blocking resources. A fast landing page keeps visitors on the page long enough to read the offer and act on it.
From Brief to Live Page in 1 to 2 Weeks
Landing pages move fast. We have a focused process that delivers a conversion-ready page quickly without cutting corners on the elements that matter.
Brief and Goal Definition
We define the single conversion goal, the target audience and the ad campaign the page will support. We review your current landing page or homepage if one exists and identify the specific gaps.
Copy and Design
Headline, subheadline, benefit points, CTA copy and form fields are all defined before visual design begins. Copy strategy drives the design, not the other way around.
Build and Optimise
Page built on your platform of choice. Performance optimised, form connected to your CRM or email system, conversion tracking configured in Google Tag Manager and Analytics.
Launch and Review
Live on your domain, tested across devices and browsers. We review performance data after the first week and flag any early indicators that a variant test would be worth running.
Landing Page Deliverables
Everything included in a landing page project with Amigo Softtech.
Conversion goal definition and page strategy brief
Headline, CTA copy and benefit point copy for the page
Custom page design in Figma reviewed and approved before build
Development on your platform (WordPress, Shopify, Webflow or custom)
Form setup and CRM or email system integration
Conversion tracking via Google Tag Manager and GA4
Performance optimisation targeting sub-2 second load time
Mobile and cross-browser testing before launch
Who This Is For
Landing page design is right for any business running paid campaigns, launching a new offer or needing a faster conversion path than a full website can provide.
Businesses running Google Ads, Meta Ads or LinkedIn Ads and sending traffic to a homepage or generic service page
Companies launching a new product, service or promotion that needs its own focused page separate from the main site
Businesses with a high cost per lead from paid campaigns and no clear understanding of where the conversion is breaking down
Agencies and marketing teams that need a fast, well-built landing page to support a campaign already in flight
Any business testing a new market, audience or offer before committing to a full website build
Landing Page Questions Answered
Straight answers about landing page design, timelines, platforms and what makes the difference between a page that converts and one that does not.
Book Free ConsultationGot Ad Traffic Going to the Wrong Page?
Book a free call. We will look at where your campaign traffic is landing, identify what is stopping visitors from converting and tell you exactly what a dedicated landing page would change. No obligation.