PPC and Paid Advertising.
Leads from Day One.
Google Ads, Meta Ads, LinkedIn Ads and YouTube Ads. We set up, manage and optimize paid campaigns that bring in real leads. Every budget tracked, every campaign tuned for return on ad spend.
PPC Services
Click to explore each platform
Most Ad Accounts Are Wasting 30 to 50 Percent of Their Budget.
Pay-per-click advertising is the fastest way to bring in leads. The moment a campaign goes live, your business appears at the top of search results or in front of your target audience on social platforms. No waiting months for SEO to build.
The problem is most ad accounts are poorly structured. Broad match keywords eating budget on irrelevant searches. Ad copy that does not match the landing page. Campaigns split across too many objectives with no clear priority. We see the same issues in nearly every account we audit.
We fix the waste before we scale the spend. Every new engagement starts with a thorough audit. We identify where budget is being lost, restructure the account and only then look at increasing investment.
Immediate Traffic
Unlike SEO which builds over months, paid ads generate traffic from the day the campaign goes live. For businesses that need leads now, PPC is the right starting point.
Precise Targeting
Google Ads targets people actively searching for what you offer. Meta and LinkedIn target by demographics, interests and professional attributes. Both allow a level of precision that most other channels cannot match.
Full Budget Control
You set the daily budget. You control the spend. We make sure every pound or dollar is working as hard as possible through continuous optimization and transparent reporting.
Four Platforms. One Strategy.
Each platform reaches a different audience at a different stage of the buying journey. We choose the right combination for your business and run them as one connected strategy.
Google Ads
Search, Shopping, Display and Performance Max. We manage Google Ads for businesses that want to appear at the top of search results when their customers are actively looking. Search campaigns, Shopping campaigns for ecommerce, Display for brand awareness and remarketing.
Learn More →Meta Ads
Facebook and Instagram ads for lead generation, ecommerce sales and brand awareness. Meta’s targeting lets you reach specific audiences by interest, behaviour and demographic. Strong for B2C businesses and for reaching people before they start searching.
Learn More →LinkedIn Ads
The most effective platform for B2B lead generation. Target by job title, company size, industry and seniority. Higher cost per click than other platforms but unmatched precision when your buyer is a business professional or decision-maker.
Learn More →YouTube Ads
Video advertising for brand awareness, product demonstration and remarketing. YouTube reaches over 2 billion logged-in users monthly. Effective for businesses with a visual story to tell or for warming up audiences before they convert on search.
Learn More →We Fix the Waste Before We Scale the Spend
Most agencies launch campaigns immediately. We audit first. The fastest way to improve PPC performance is usually not to spend more. it is to stop spending on what is not working.
Every new PPC engagement starts with a thorough audit of your existing account or a fresh account build if you are starting from scratch. We identify wasted spend, restructure ad groups, tighten targeting and only then look at scaling.
Account Audit
We audit your existing campaigns, identify wasted spend, missed opportunities and structural issues. If you are starting fresh, we build the account from scratch with the right structure from day one.
Strategy and Setup
We define campaign objectives, targeting parameters, keyword strategy and bidding approach. Ad copy, landing page recommendations and conversion tracking all set up before any spend begins.
Launch and Optimize
Campaigns go live and we monitor performance from day one. We adjust bids, pause underperforming keywords, test ad variations and reallocate budget toward what is working.
Report on What Matters
Every month we report on cost per lead, conversion rate, ROAS and revenue attributed to paid campaigns. Not impressions or clicks. The numbers that tell you whether the spend is worth it.
PPC Management Deliverables
Everything included in a PPC management engagement with Amigo Softtech.
Full account audit of existing campaigns or fresh account build
Keyword research and negative keyword strategy
Ad copy creation and A/B testing
Audience targeting and remarketing setup
Conversion tracking and Google Analytics setup
Landing page review and conversion rate recommendations
Weekly bid management and budget optimization
Monthly report covering cost per lead, ROAS and campaign performance
Who PPC Is For
Paid advertising works best in these situations.
Businesses that need leads now and cannot wait 4 to 6 months for SEO to build
Ecommerce stores that want to drive product sales through Google Shopping and Meta campaigns
B2B businesses targeting specific job titles, company sizes or industries through LinkedIn Ads
Companies currently running ads but not seeing the return they expect from their spend
Businesses launching a new product or service that needs immediate visibility
PPC Questions Answered
Straight answers about paid advertising, budgets and what to expect.
Get a Free AuditWant to Know What Your Ad Budget Should Actually Return?
Book a free call. We will audit your current ad account, identify where budget is being wasted, and give you a clear view of what a properly managed campaign should produce for your business.